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Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich

by Jason Zweig

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
141657347X
ISBN 13
9781416573470
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About This Item

Simon & Schuster, 2007. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In Your Money and Your Brain, Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. Your Money and Your Brain offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion. Your Money and Your Brain is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions. Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G141657347XI3N00
Title
Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich
Author
Jason Zweig
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
4
ISBN 10
141657347X
ISBN 13
9781416573470
Publisher
Simon & Schuster
Date Published
2007

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About the Seller

ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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