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What's the Big Idea?: How to Win With Outrageous Ideas--That Sell! by  George Lois - Hardcover - 1991 - from A&D Books and

What's the Big Idea?: How to Win With Outrageous Ideas--That Sell!

by Lois, George

Condition: See description

New York: Currency/Doubleday, 1991. Hardcover. First edition, first printing. Near Fine hardcover with a touch of wear in a Near Fine dust jacket with light shelf wear. All dust jackets are protected by a clear mylar cover. BOOKS SHIP THE NEXT BUSINESS DAY, WRAPPED IN PADDING, IN A BOX. 288 pages; b&w photos throughout; 6.5 x 9.5 inches. A memoir of sorts, a how-to of sorts, a self-promotional pat on the back...from the 'genius' who gave us some of the best magazine covers in our history (Esquire in the 1960s), who gave us 'I want my MTV', who sold us the Volkswagen, USA Today, and Dilly Beans.


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Some terminology that may be used in this description includes:
shelf wear
Shelf wear (shelfwear) describes damage caused over time to a book by placing and removing a book from a shelf. This damage is c...[more]
First Edition
In collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in cases ...[more]
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps aro...[more]
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the crispne...[more]


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