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Visual Design in Action: Principles, Purposes by  Ladislav; Mildred Constantine Sutnar - Hardcover - 1961 - from A&D Books and

Visual Design in Action: Principles, Purposes

by Sutnar, Ladislav; Mildred Constantine

Condition: See description

New York: Hastings House, 1961. Hardcover. First edition, first printing. Near Fine cloth-bound hardcover with a touch of rubbing along the edges and a light bump to two tips in a Near Fine price-clipped dust jacket with a touch of soiling, light crimping along the top edge, and tanning to the spine. A nice copy. All dust jackets are protected by a clear mylar cover. BOOKS SHIP THE NEXT BUSINESS DAY, WRAPPED IN PADDING, IN A BOX. A monograph of work by Ladislav Sutnar with his commentary and theoretical ideas. The book covers every aspect of his career and of course, being a graphic designer, he was involved in every aspect of its high-quality production including the layout, illustrations, and jacket design. Sutnar was a Modernist designer and one of the visionaries of what is today called "information design." He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. He was hugely influential in the world of modern graphic design. Text and design by Ladislav Sutnar; production supervised by Sutnar; preface by Mildred Constantine. Unpaginated [188 pages]; 36 pages of full-page color illustrations + 342 b&w illustrations; 8.75 x 12.5 inches.


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Some terminology that may be used in this description includes:
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps aro...[more]
Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket....[more]
The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a ...[more]
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf. A...[more]
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the crispne...[more]
First Edition
In collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in cases ...[more]


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