Visual Design in Action: Principles, Purposes by Sutnar, Ladislav; Mildred Constantine - 1961

New York: Hastings House, 1961. Hardcover. First edition, first printing. Near Fine cloth-bound hardcover with a touch of rubbing along the edges and a light bump to two tips in a Near Fine price-clipped dust jacket with a touch of soiling, light crimping along the top edge, and tanning to the spine. A nice copy. All dust jackets are protected by a clear mylar cover. BOOKS SHIP THE NEXT BUSINESS DAY, WRAPPED IN PADDING, IN A BOX. A monograph of work by Ladislav Sutnar with his commentary and theoretical ideas. The book covers every aspect of his career and of course, being a graphic designer, he was involved in every aspect of its high-quality production including the layout, illustrations, and jacket design. Sutnar was a Modernist designer and one of the visionaries of what is today called "information design." He is best known for his total design concept for the Sweets Catalog Service and lesser known for introducing the parenthesis as a way to typographically distinguish the area code from the rest of a phone number. He was hugely influential in the world of modern graphic design. Text and design by Ladislav Sutnar; production supervised by Sutnar; preface by Mildred Constantine. Unpaginated [188 pages]; 36 pages of full-page color illustrations + 342 b&w illustrations; 8.75 x 12.5 inches.