Understanding the Older Consumer The Grey Market by Gunter, Barrie - 1998

Routledge. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.

Routledge. Used - Good. Used book that is in clean, average condition without any missing pages.

Routledge, 1998-10-01. Paperback. Good.

Routledge. Used - Good. Ships from the UK. Used book that is in clean, average condition without any missing pages.

Routledge, 1998. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780415186445

Routledge, 2006. some underlining to text and highlighted text. Soft Cover. Good +. 8vo - over 7¾" - 9¾" tall.

Taylor & Francis Group , pp. 192 . Papeback. Used.

New. In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the over-50s represent a powerful spending force. In order to reach this group, Barrie Gunter shows how to target advertising and respond to the changes that have occurred. Understanding the Older Consumer provides a wealth of information on older people's lifestyles and leisure, their interest in the mass media, their perceptions of advertising and their shopping.

Routledge, 1998. Paperback. New. 1st edition. 192 pages. 9.50x6.00x0.50 inches.

New. New Book; Fast Shipping from UK; Not signed; Not First Edition; The Understanding the Older Consumer : The Grey Market.