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The Television Commercial: How to Operate and Produce Effective TV Advertising by  Harry Wayne McMahan - Hardcover - 1957 - from A&D Books and Biblio.co.uk

The Television Commercial: How to Operate and Produce Effective TV Advertising

by McMahan, Harry Wayne

Condition: See description


New York: Hastings House, 1957. Hardcover. First Revised and Enlarged edition, first printing. Near Fine hardcover with light touches of soiling, light tanning to the spine, and some glue spill-over from the front mounted plate; lacking dj. BOOKS SHIP THE NEXT BUSINESS DAY, WRAPPED IN PADDING, IN A BOX. A dos and don'ts of successful 1950s advertising, profusely illustrated, from back in the day when animation was king. Text by Harry Wayne McMahan. 223 pages; b&w illustrations throughout; 6.75 x 10 inches.


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Glossary

Some terminology that may be used in this description includes:
fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the crispne...[more]
spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf. A...[more]

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