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Strategic Market Management

Strategic Market Management

Strategic Market Management

Strategic Market Management

by David A. Aaker

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  • Paperback
Condition
New
ISBN 10
0470059869
ISBN 13
9780470059869
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About This Item

Paperback / softback. New. "The concepts and frameworks presented in this book are invaluable for anyone seriously interested in marketing strategy or the management of strategies more generally. The fact that the text uses cases and examples throughout which focus on the UK and the rest of Europe is a huge bonus. " --Scott G.

Synopsis

Includes bibliographical references and index.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780470059869
Title
Strategic Market Management
Author
David A. Aaker
Format/Binding
Paperback / softback
Book Condition
New New
Quantity Available
7
Binding
Paperback
ISBN 10
0470059869
ISBN 13
9780470059869
Publisher
John Wiley & Sons
This edition first published
January 2007

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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