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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
  • Hardcover
Condition
Used - Good
ISBN 10
0446520942
ISBN 13
9780446520942
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About This Item

Business Plus, March 1997. Hardcover . Used - Good. Slight wear. May have minor sticker residue or marks or writing. Our service is second to no other seller because we use easy to remove inventory tags and try to ship every day so your book arrives quicker! As a small independent book store in the Midwest we thank you for the support. Satisfaction guaranteed in all transactions. Let us know what we can do to help!

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Ravin Books US (US)
Bookseller's Inventory #
12798
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Harry Beckwith
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Business Plus
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
March 1997
Pages
252

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About the Seller

Ravin Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2016
YANKTON, South Dakota

About Ravin Books

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