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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

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Condition
New
ISBN 10
0446672319
ISBN 13
9780446672313
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About This Item

Grand Central Publishing. New. BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Ambis Enterprises LLC US (US)
Bookseller's Inventory #
OTF-S-9780446672313
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Beckwith, Harry
Book Condition
New New
Quantity Available
6
Binding
Paperback
ISBN 10
0446672319
ISBN 13
9780446672313
Publisher
Grand Central Publishing
Place of Publication
New Delhi
This edition first published
March 1, 1998

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Ambis Enterprises LLC

30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Ambis Enterprises LLC

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2009
Benton Harbor, Michigan

About Ambis Enterprises LLC

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