Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Used
- very good
- Hardcover
- Condition
- Very Good/Very Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Seller
-
Tolar, Texas, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- Top Notch books (US)
- Bookseller's Inventory #
- 103300M
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Beckwith, Harry
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Jacket Condition
- Very Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Publisher
- Business Plus
- Place of Publication
- U.S.A.
- Date Published
- 1997
- Keywords
- Marketing
- Size
- 12mo - over 6¾" - 7¾" tall
Terms of Sale
Top Notch books
About the Seller
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About Top Notch books
Glossary
Some terminology that may be used in this description includes:
- 12mo
- A duodecimo is a book approximately 7 by 4.5 inches in size, or similar in size to a contemporary mass market paperback. Also...
- Shelfwear
- Minor wear resulting from a book being place on, and taken from a bookshelf, especially along the bottom edge.
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...