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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
  • very good
  • Hardcover
Condition
Very Good/Very Good
ISBN 10
0446520942
ISBN 13
9780446520942
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Tolar, Texas, United States
Item Price
£4.06
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About This Item

U.S.A.: Business Plus, 1997. Jacket has light edgewear. Boards have minor shelfwear. Pages are clean, text has no markings, binding is sound. . Hard Cover. Very Good/Very Good. 12mo - over 6¾" - 7¾" tall.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Top Notch books US (US)
Bookseller's Inventory #
103300M
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Beckwith, Harry
Format/Binding
Hardcover
Book Condition
Used - Very Good
Jacket Condition
Very Good
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Business Plus
Place of Publication
U.S.A.
Date Published
1997
Keywords
Marketing
Size
12mo - over 6¾" - 7¾" tall

Terms of Sale

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About the Seller

Top Notch books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2004
Tolar, Texas

About Top Notch books

Top Notch Books has been selling books on-line for 6 years. We currently have over 125,000 books in our inventory and we add titles daily. Our books include rare, antique, out-of-print, collectible, signed, as well as gently used books that are a good read.

Glossary

Some terminology that may be used in this description includes:

12mo
A duodecimo is a book approximately 7 by 4.5 inches in size, or similar in size to a contemporary mass market paperback. Also...
Shelfwear
Minor wear resulting from a book being place on, and taken from a bookshelf, especially along the bottom edge.
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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