Skip to content

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
  • Hardcover
Condition
Fine in fine dust jacket.
ISBN 10
0446520942
ISBN 13
9780446520942
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Derwood, Maryland, United States
Item Price
£4.88
Or just £4.39 with a
Bibliophiles Club Membership
£4.06 Shipping to USA
Standard delivery: 7 to 14 days

More Shipping Options

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

About This Item

New York, NY: Warner Books (NY). 1997. Hard cover. Fine in fine dust jacket.. Sewn binding. Cloth over boards. With dust jacket. 272 p. Audience: General/trade. . No previous owner's name. Clean, tight pages. No bent corners .

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

Reviews

(Log in or Create an Account first!)

You’re rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
2Vbooks US (US)
Bookseller's Inventory #
Alibris.0035050
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Beckwith, Harry
Format/Binding
Hard cover
Book Condition
Used - Fine in fine dust jacket.
Quantity Available
1
Binding
Hardcover
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Warner Books (NY)
Place of Publication
New York, NY
Date Published
1997
Keywords
Sewn binding. Cloth over boards. With dust jacket. 272 p. Audience: General/trade.

Terms of Sale

2Vbooks

Please contact me if you are not happy with your order. Please post positive feedback if you are.

About the Seller

2Vbooks

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2013
Derwood, Maryland

Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
Tight
Used to mean that the binding of a book has not been overly loosened by frequent use.
Fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...
Cloth
"Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...

This Book’s Categories

tracking-