Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Used
- Paperback
- Condition
- Used:Good
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Seller
-
HOUSTON, Texas, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- Ergodebooks (US)
- Bookseller's Inventory #
- DADAX0446672319
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Harry Beckwith
- Format/Binding
- Paperback
- Book Condition
- Used:Good
- Quantity Available
- 1
- Edition
- Reprint
- ISBN 10
- 0446672319
- ISBN 13
- 9780446672313
- Publisher
- Business Plus
- Place of Publication
- New Delhi
- Date Published
- 2012-03-20
Terms of Sale
Ergodebooks
We have 30 day return policy.
About the Seller
Ergodebooks
About Ergodebooks
Glossary
Some terminology that may be used in this description includes:
- Reprint
- Any printing of a book which follows the original edition. By definition, a reprint is not a first edition.