Selling the Invisible: A Field Guide to Modern Marketing
by Beckwith, Harry
- Used
- very good
- Hardcover
- Signed
- first
- Condition
- Very Good/Very Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Seller
-
Milwaukee, Wisconsin, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
Reviews
(Log in or Create an Account first!)
Details
- Bookseller
- Good Old Books (US)
- Bookseller's Inventory #
- 00009592
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Beckwith, Harry
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Edition
- First Edition Later Printing
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Publisher
- Business Plus
- Place of Publication
- Boston, Massachusetts, U.S.A.
- Date Published
- 1997
- Size
- 8vo - over 7¾" - 9&f
- Keywords
- Beckwith, Harry
- Bookseller catalogs
- Business;
Terms of Sale
Good Old Books
I will hold books for ten days. Books are returnable if not as described.
About the Seller
Good Old Books
About Good Old Books
Glossary
Some terminology that may be used in this description includes:
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...
- Inscribed
- When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been...
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...