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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
  • very good
  • Hardcover
  • Signed
  • first
Condition
Very Good/Very Good
ISBN 10
0446520942
ISBN 13
9780446520942
Seller
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Milwaukee, Wisconsin, United States
Item Price
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About This Item

Boston, Massachusetts, U.S.A.: Business Plus, 1997. Book. Very Good. Cloth Backstrip. By the Author. First Edition Later Printing. 8vo - over 7¾" - 9¾" tall. 252 pages, signed and inscribed by the author on the front free end page..

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Good Old Books US (US)
Bookseller's Inventory #
00009592
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Beckwith, Harry
Format/Binding
Hardcover
Book Condition
Used - Very Good
Jacket Condition
Very Good
Edition
First Edition Later Printing
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Business Plus
Place of Publication
Boston, Massachusetts, U.S.A.
Date Published
1997
Size
8vo - over 7¾" - 9&f
Keywords
Beckwith, Harry
Bookseller catalogs
Business;

Terms of Sale

Good Old Books

I will hold books for ten days. Books are returnable if not as described.

About the Seller

Good Old Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2003
Milwaukee, Wisconsin

About Good Old Books

Good Old Books has been an online bookstore since December of 1998. I have thousands of books online with many thousands more to be processed. I strive for honesty, good communication, safe shipping, and competitive pricing. Thank you for shopping with the small independent bookdealer. If you have any questions, please feel free to email at goodoldbooks@gmail.com My address is: Brian Sevedge/ Good Old Books 2502 n. Gordon Ct. Milwaukee, Wi. 53212

Glossary

Some terminology that may be used in this description includes:

Cloth
"Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...
Inscribed
When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been...
First Edition
In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...

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