Skip to content

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0446520942
ISBN 13
9780446520942
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Stone Mountain, Georgia, United States
Item Price
£19.77
Or just £17.79 with a
Bibliophiles Club Membership
£3.61 Shipping to USA
Standard delivery: 7 to 14 days

More Shipping Options

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

About This Item

Business Plus, 1997-03-01. Hardcover. Good. Nice looking book, has minor edge wear.has writing on inside cover pages and through-out book.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

Reviews

(Log in or Create an Account first!)

You’re rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
books4U2day US (US)
Bookseller's Inventory #
1203120405019
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Harry Beckwith
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Business Plus
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
1997-03-01

Terms of Sale

books4U2day

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

books4U2day

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2008
Stone Mountain, Georgia

About books4U2day

Books4U2day: Great books at a Great price!

This Book’s Categories

tracking-