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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

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Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
  • very good
  • Hardcover
Condition
Very Good
ISBN 10
0752821032
ISBN 13
9780752821030
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About This Item

Hardback. Very Good.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
World of Books Ltd GB (GB)
Bookseller's Inventory #
GOR001871897
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Beckwith, Harry
Format/Binding
Hardback
Book Condition
Used - Very Good
Quantity Available
2
Binding
Hardcover
ISBN 10
0752821032
ISBN 13
9780752821030
Publisher
Orion Business (an Imprint Of The Orion Publishing Group Ltd )
Place of Publication
Great Britain
This edition first published
1999

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About the Seller

World of Books Ltd

Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
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GORING BY SEA, West Sussex

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