Selling the Invisible: A Field Guide to Modern Marketing
by Harry Beckwith
- Used
- Hardcover
- Condition
- Like New
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Seller
-
Stone Mountain, Georgia, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- books4U2day (US)
- Bookseller's Inventory #
- 0812030042
- Title
- Selling the Invisible: A Field Guide to Modern Marketing
- Author
- Harry Beckwith
- Format/Binding
- Hardcover
- Book Condition
- New Like New
- Quantity Available
- 1
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Publisher
- Business Plus
- Place of Publication
- Boston, Massachusetts, U.s.a.
- Date Published
- 1997-03-01
- Bookseller catalogs
- Nonfiction:Business & Money;
- X weight
- 11 oz
Terms of Sale
books4U2day
About the Seller
books4U2day
About books4U2day
Glossary
Some terminology that may be used in this description includes:
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...