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Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing

Selling the Invisible: A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible: A Field Guide to Modern Marketing

by Beckwith, Harry

  • Used
  • very good
  • Hardcover
  • first
Condition
Very Good /Very Good
ISBN 10
0446520942
ISBN 13
9780446520942
Seller
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Milwaukee, Wisconsin, United States
Item Price
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About This Item

New York: Business Plus. 252pp. Size: 8vo - over 7¾" - 9¾" Tall W1 . Very Good. Hardcover. First Edition.. 1997.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
Voyageur Book Shop US (US)
Bookseller's Inventory #
007488
Title
Selling the Invisible: A Field Guide to Modern Marketing
Author
Beckwith, Harry
Format/Binding
Hardcover
Book Condition
Used - Very Good
Jacket Condition
Very Good
Quantity Available
1
Edition
First Edition.
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Business Plus
Place of Publication
New York
Date Published
1997

Terms of Sale

Voyageur Book Shop

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Voyageur Book Shop

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2017
Milwaukee, Wisconsin

About Voyageur Book Shop

Voyageur Book Shop is a used book store tucked in the north end of Bay View, Milwaukee, and we are very happy to be there.

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First Edition
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