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Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing

Selling the Invisible : A Field Guide to Modern Marketing
Stock Photo: Cover May Be Different

Selling the Invisible : A Field Guide to Modern Marketing

by HARRY BECKWITH

  • Used
  • Hardcover
Condition
Very Good - Cash/Very Good
ISBN 10
0446520942
ISBN 13
9780446520942
Seller
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Bountiful, Utah, United States
Item Price
£4.08
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About This Item

Warner Books Inc, March 1997. Hardcover. Very Good - Cash/Very Good. Minor rubbing and edge wear to cover, with light reader wear to pages. Still great condition. Stock photos may not look exactly like the book.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
The Book Garden US (US)
Bookseller's Inventory #
770810
Title
Selling the Invisible : A Field Guide to Modern Marketing
Author
HARRY BECKWITH
Format/Binding
Hardcover
Book Condition
Used - Very Good - Cash
Jacket Condition
Very Good
Quantity Available
1
ISBN 10
0446520942
ISBN 13
9780446520942
Publisher
Warner Books Inc
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
March 1997
Pages
252

Terms of Sale

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About the Seller

The Book Garden

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2012
Bountiful, Utah

About The Book Garden

Just as the Tardis is bigger on the inside – you will just have to see it to believe! We have over 4000 square feet of as many books as we could sort, stack and tower housed inside this innocent looking storefront. We also have inventory off-site, so if you don’t see what you are looking for – just ask! Love the smell of books? Daydream about getting locked in the library? This is the place for you – located at the very center of downtown Bountiful. Selling gently loved books since 1985.

Glossary

Some terminology that may be used in this description includes:

Rubbing
Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.

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