Selling the Invisible : A Field Guide to Modern Marketing
by HARRY BECKWITH
- Used
- Hardcover
- Condition
- Very Good - Cash/Very Good
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Seller
-
Bountiful, Utah, United States
Payment Methods Accepted
About This Item
Synopsis
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.
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Details
- Bookseller
- The Book Garden (US)
- Bookseller's Inventory #
- 770810
- Title
- Selling the Invisible : A Field Guide to Modern Marketing
- Author
- HARRY BECKWITH
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good - Cash
- Jacket Condition
- Very Good
- Quantity Available
- 1
- ISBN 10
- 0446520942
- ISBN 13
- 9780446520942
- Publisher
- Warner Books Inc
- Place of Publication
- Boston, Massachusetts, U.s.a.
- Date Published
- March 1997
- Pages
- 252
Terms of Sale
The Book Garden
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
The Book Garden
About The Book Garden
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- Rubbing
- Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket.