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Selling The Invisible: A Field Guide to Modern Marketing

Selling The Invisible: A Field Guide to Modern Marketing

Selling The Invisible: A Field Guide to Modern Marketing

Selling The Invisible: A Field Guide to Modern Marketing

by Harry Beckwith

  • New
  • Paperback
Condition
New
ISBN 10
0446672319
ISBN 13
9780446672313
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About This Item

Paperback / softback. New. SELLING THE INVISIBLE is the first book to address the millions of people who work in America's service economy: proprietors, top executives, and sales and marketing professionals who sell the invisible i.e. services rather than products.

Synopsis

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear &Seeing the Forest Around the Falling Trees.

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Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780446672313
Title
Selling The Invisible: A Field Guide to Modern Marketing
Author
Harry Beckwith
Format/Binding
Paperback / softback
Book Condition
New New
Quantity Available
1
Binding
Paperback
ISBN 10
0446672319
ISBN 13
9780446672313
Publisher
Warner Books
Place of Publication
New Delhi
This edition first published
March 1, 1998

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The Saint Bookstore

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About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

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New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...

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