Sign In | Register
No image available

Rae's Philadelphia Pictorial Directory & Panoramic Advertiser

by RAE, Julio H

Condition: See description


1851. (PHILADELPHIA). RAE, Julio H., pub. Rae's Philadelphia Pictorial Directory & Panoramic Advertiser. [Philadelphia]: Julio H. Rae, [1851]. [17] text leaves plus cover leaf on glossy black paper printed in gold, and sixteen lithographed plates (two folding). Leaves individually encapsulated in mylar, some uniform toning to text leaves, but overall in very good condition. In a cloth clamshell case, leather label stamped in gilt. MILES & REESE, AMERICA PICTURED TO THE LIFE 75. An incredible city directory and business promotional, illustrating eight blocks of Chestnut Street in downtown Philadelphia on sixteen beautifully executed lithographs. Following in the long tradition of the city directory but taking it to new heights, publisher Julio H. Rae produced "the first truly visual directory" (Miles & Reese) of an American city. Each plate depicts a block or a portion of a block of Philadelphia's main commercial thoroughfare, between 2nd and 10th streets. Both sides of the block are pictured, and each plate is keyed to an accompanying text leaf carrying advertisements from the merchants depicted. Taller buildings are shown in their complete elevation on folding plates, with the grandest plate folding out vertically and horizontally and showing the State House. A note on the facade of the building reads: "Declaration of Independence signed in this room." While not every merchant on Chestnut Street subscribed to the work, leaving some buildings unadorned on the plates, Rae's work carries advertisements for all manner of businesses, from hatters, jewelers, tailors, and grocers, to hotels, druggists, daguerreotypists, and Welch's National Circus and Theatre. Rae intended to update his Chestnut Street directory each year, showing changes in the businesses, and also announced a similar work covering Market Street from the Delaware River to Broad Street. Apparently he was too ambitious, and neither project came to fruition. Rae was not exaggerating, though, in his preface when he wrote that he "felt confident that he has hit upon a system not only novel and beautiful, but exceedingly useful, and one of which he believes to be entirely unique." A magnificent work, which heralded a new era in display advertising.
  • Bookseller: George S. MacManus Company US (US)
  • Bookseller Inventory #: 48446
  • Title: Rae's Philadelphia Pictorial Directory & Panoramic Advertiser
  • Author: RAE, Julio H
  • Book condition: Used
  • Quantity available: 1
  • Date published: 1851
  • Keywords: PHL, DIRECTORIES, PAXX, M/R, FINE/GEN AM


Reviews

Review this book (Want a chance to win $50? Log-in or create an account first!) (You'll be automatically entered for a chance to win $50!)



Help & frequently asked questions


Glossary

Some terminology that may be used in this description includes:
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new...[more]
Cloth
"Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers.The cloth is stretched ove...[more]
leaves
Very generally, "leaves" refers to the pages of a book, as in the common phrase, "loose-leaf pages."A leaf is a single sheet bou...[more]
plate
Full page illustration or photograph. Plates are printed separately from the text of the book, and bound in at production. I.e.,...[more]
gilt
The decorative application of gold or gold coloring to a portion of a book on the spine, edges of the text block, or an inlay in...[more]
pub
Common abbreviation for 'published'

$5,000.00

$5.00 shipping to USA

More shipping options >




How to tell if a signature is real

How to tell if a signature is genuine

Author's signatures can undoubtedly increase the value of a rare book or first edition. The more scarce the book is, the more an autograph adds to its value. But how to tell if the signature is real? Find out how you can avoid common pitfalls in identifying an author's signature.

Children’s Literature by Writers and Educators of the Harlem Renaissance

Positive Representation Matters

Books transmit cultural values and can shape the views of society. Learn more about the history of American literature in Collecting Children’s Literature by Writers and Educators of the Harlem Renaissance


Trustpilot