Minneapolis Star and Tribune Type Book and Advertising Production Guide by Minneapolis Star and Tribune - 1956

Minneapolis: Minneapolis Star and Tribune, 1956. Spiral Bound. Very Good spiral bound stiff paperback with rubbing to the stamped gilt cover text and soiling and a previous owner's name to the first page; interior is otherwise clean and bright. BOOKS SHIP THE NEXT BUSINESS DAY, WRAPPED IN PADDING, IN A BOX. A manual for advertisers of the Minneapolis Star and Tribune newspaper with a photo-pictorial on "How Your Advertisement is Produced," guides to color vs. b&w, illustration vs. photography, marking up copy, paste-ups and mechanicals, etc. The bulk of the book is a guide to the typefaces available with each font and its weights and iterations reproduced in the entire alphabet as well at different type sizes. Twin loop wire binding with stiff card covers; 136 pages; b&w illustrations throughout + some spot color + 8 color illustrations; 12.5 x 9.75 inches. LAID-IN are four related pamphlets: two type face catalogues from the 1940s for the paper; one advertising production schedule and deadlines; and three newsprint sheets with 65 line examples of cyan, magenta, and yellow.