Madness in the Morning: Life and Death in TV's Early Morning Ratings War - 1st Edition/1st Printing

Beverly Hills, CA: New Millennium Press. Fine in Near Fine dust jacket. 1999. First Edition; First Printing. Hardcover. 1893224015 . An attractive first edition/first printing in Fine condition in Near Fine dust jacket with light edgewear; A riveting exploration of the ratings wars that raged on American television networks in the early days of the 24-hour news cycle, Madness in the Morning tells the story of how the battle for ratings became the ultimate prize.Beginning in the late 1990s, TV networks scrambled to build the first real morning news show to compete with the likes of CNN and Fox News. In the process, they unleashed a frenzy of advertising spending and creative desperation that would ultimately change the way we live and work.Hack, a veteran journalist and CNN alum, takes us deep inside the competitive world of early-morning TV, exploring the behind-the-scenes drama, the marketing secrets, and the ferocious competition for viewers. He tells the story of networks that gambled everything on Morning Joe, Fox and Friends, and of the journalists and producers who fought for their lives in a ratings war that would determine the future of American television.Madness in the Morning is a book about the; 8vo; 290 pages .