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Lettering for Advertising by  Mortimer Leach - Hardcover - 1956 - from A&D Books and Biblio.co.uk

Lettering for Advertising

by Leach, Mortimer

Condition: See description


New York: Reinhold, 1956. Hardcover. First edition, first printing. Near Fine clothbound hardcover with a touch of rubbing to the spine edges and spine ends and a small smudge to the back board in a Near Fine minus dust jacket with light soiling to the back panel, light rubbing to the fore edge, and fading to the spine. A nice copy. All dust jackets are protected by a clear mylar cover. BOOKS SHIP THE NEXT BUSINESS DAY, WRAPPED IN PADDING, IN A BOX. The classic text on how to do lettering and calligraphy with examples of many letter forms, fonts, and techniques; each chapter also includes a section on "how not to do it." Text and lettering by Mortimer Leach. 240 pages; profusely illustrated in b&w and red spot color; 9 x 11.75 inches. Due to size and weight, international and expedited shipping will be more than quoted.


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Glossary

Some terminology that may be used in this description includes:
jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps aro...[more]
rubbing
Abrasion or wear to the surface. Usually used in reference to a book's boards or dust-jacket....[more]
First Edition
In collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in cases ...[more]
fore edge
The portion of a book that is opposite the spine.   That part of a book which faces the wall when shelved in a traditi...[more]
fine
A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the crispne...[more]
spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf. A...[more]
edges
The collective of the top, fore and bottom edges of the text block of the book, being that part of the edges of the pages of a ...[more]

$250.00

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