The Grocers Window Book: A compilation of practical plans for displaying merchandise by anon - 1922

UK: The Nest Magazine, 1922. Hardcover. Poor/No Jacket. 24cm.x 15.5cm.. The Nest Magazine, 179 pages. Hard Cover. Front board is badly rubbed at corners. Green cloth spine is tight and intact. Internally, the flyleaf and title page have been torn out and the paste downs scribbled on. once you get passed the foreword the rest of the book is tight and clean.An excellent insight into early 20th century retailing. "THE GROCER'S WINDOW BOOK, the first of its kind to be published in the United Kingdom, was designed to fill that long-felt want which has been voiced at some time or other by almost every grocer in the. country. Much has 'been written and published for the benefit of the window dresser in other lines; but the grocery field, with this exception, has been neglected. The sales value of an attractive window display of foods is conceded. The strong appeal made by the grocery window is more direct, and turns the desire to have into the state of having more quickly, than that of any other line of goods displayed in a window. Therefore, adequate displays in the grocery window have come to be recognized not only as an indispensable part of the proper conduct of the grocery store, but without question the most important method of advertising to promote sales. The plans and descriptions in this book conform with those limitations which naturally exist in the grocery business, and especially in the many smaller stores. They are intended as suggestions, and not iron-clad rules. The one who prepares the display should vary the plans in any way that he is sure will improve them. If a considerable expenditure of time, money, or even space is required, displays will be dispensed with in many stores, and the retention of a window dresser's services is, in the majority of cases, out of the question. For that reason the GROCER'S WINDOW BOOK will meet with immediate acceptance by those hundreds of retail grocers who realize all too well that good windows sell goods and that the proper trimming of the grocery window is to-day an all-important essential. It is taken for granted that such precautions as will eliminate an untidy window floor or dingy window glass make impossible the showing of a special feature past its time, such as Christmas bells displayed in February. The overcrowding of the display itself is also recognized as among the important fundamentals. The subject of the store's front as it relates to adequate window display space is discussed. The most effective method of lighting the window, the preparation of window cards, and other features are provided for. In several instances some representative windows are reproduced.