Early flyer for the ISKON center in New York City, evidently aimed at the crowds at the peace mobilization in New York, printed from holograph: “Our Peace Formula. Chant Consciousness April 15, Hare Krishna Hare Krishna, Inc. [etc.], Krishna Consciousness Inc. 26 2nd Ave.” by [HARE KRISHNA] [New York City]

[New York: International Society for Krishna Consciousness, 1967]. Broadside, approximately 8 1/2 x 11 inches. Old folds, some light foxing; a little dog-eared and worn; in good condition. An ephemeral item evidently from the early days of the Hare Krishna movement; A. C. Bhaktivedanta had come to the U.S. in 1965 and established the ISKON in a modest store front on the Lower East Side at the 2nd Avenue address in May, 1966. The relationship between the Hare Krishna movement and Allen Ginsberg (and his use of the chant in peace demonstrations) is fairly well known, and Krishna Consciousness was a fairly substantial thread in the counterculture movement of the 1960s. [Thank you Garrett Scott, Bookseller for this enlightening description].