BROADSIDE designed by HERMANN ZAPF as a keepsake for the Advertising Typographers Association. Illustrated in color by Zapf with quotes from J.S. Mill and D.B. Updike.

The Advertising Typographers Association, 1965., 1965.. Good. - An original 20-1/2 inch high by 14 inch wide broadside on creamy watermarked stock. A quote from John Stuart Mill on the subject of art & science is handsomely printed in black & red with a handsome illustration of geometric forms representing science printed in red within an attractive green frame designed by Hermann Zapf. The philosopher's words read: "Art, in any but its infant stage, presupposes scientific knowledge; and if every art does not bear the name of a science it is only because several sciences are often necessary to form the groundwork of a single art." Five lines of text along the top of the broadside quote D.B. Updike who, inspired by Mill's words, has written: "There is, therefore, little excuse for thinking that conditions of labour to-day are very different from those that long preceded them; ... [Types and books reflect the state of the arts around them, because on one side typography is an art; but they are influenced by trade conditions, because it is also a trade.]" Credits, printed along the bottom of the broadside, proclaim: "This keepsake was designed for the Advertising Typographers Association by Hermann Zapf". The broadside is signed "Z" and dated "1965" in print within the image. The edges of the broadside are slightly soiled and creased with some offsetting or darkening along the top of the image and hints of foxing. There are also a few light brown specks near the bottom right corner. Good.

RARE.