The Big Book of Marketing by Anthony G. Bennett - 2010

Tata McGraw-Hill Education Pvt. Ltd., 2010. First edition. Softcover. New. Table of contents Chapter 1. Marketing Introduction Chapter 2. Marketing Planning Chapter 3. Marketing Research Chapter 4. Consumer Purchasing Behavior Chapter 5. Organizational Purchasing Behavior Chapter 6. Demand Promotion Management Chapter 7. Selling and Sales Management Chapter 8. Advertising Chapter 9. Public Relations Chapter 10. Promotional Marketing Chapter 11. Direct Marketing Chapter 12. Product Management Chapter 13. Product Packaging Chapter 14. Product Pricing Chapter 15. Product Quality Chapter 16. Supply Chain Management Chapter 17. Wholesaling Chapter 18. Warehousing Chapter 19. Transportation Chapter 20. Retailing Chapter 21. Legal/Ethics/Social Responsibility Chapter 22. Environment Chapter 23. International Case Study Chapter 24. Financing the Marketing Plan Printed Pages: 0.