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Angel Customers And Demon Customers
by Selden, Larry; Colvin, Geoffrey
- Used
- very good
- Hardcover
- Condition
- VERY GOOD/VERY GOOD
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Seller
-
Armada, Michigan, United States
Payment Methods Accepted
About This Item
Portfolio Hardcover, 2003. Hard Cover Hardcover. VERY GOOD/VERY GOOD. • Binding: Hard Cover • Discover Which Is Which And Turbo-charge Your Stock • 2003 • Clean tight pages. Tight square binding. Dust jacket has light edgewear. Mark on heel. •
Synopsis
One of the oldest myths in business is that every customer is a valuable customer. Even in the age of high-tech data collection, many businesses don't realize that some of their customers are deeply unprofitable, and that simply doing business with them is costing them money. In many places, it's typical that the top 20 percent of customers are generating almost all the profit while the bottom 20 percent are actually destroying value. Managers are missing tremendous opportunities if they are not aware which of their customers are truly profitable and which are not. According to Larry Selden and Geoff Colvin, there is a way to fix this problem: manage your business not as a collection of products and services but as a customer portfolio. Selden and Colvin show readers how to analyze customer data to understand how you can get the most out of your most critical customer segments. The authors reveal how some companies (such as Best Buy and Fidelity Investments) have already moved in this direction, and what customer-centric strategies are likely to become widespread in the coming years. For corporate leaders, middle managers, or small business owners, this book offers a breakthrough plan to delight their best customers and drive shareowner value.
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Details
- Bookseller
- Squirreled Away Books
(US)
- Bookseller's Inventory #
- 10076624
- Title
- Angel Customers And Demon Customers
- Author
- Selden, Larry; Colvin, Geoffrey
- Format/Binding
- Hard Cover Hardcover
- Book Condition
- Used - VERY GOOD
- Jacket Condition
- VERY GOOD
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 1591840074
- ISBN 13
- 9781591840077
- Publisher
- Portfolio Hardcover
- Place of Publication
- New York, Ny, U.s.a.
- Date Published
- 2003
- Keywords
- BUSINESS- SELLING
- Bookseller catalogs
- BUSINESS- SELLING;
Terms of Sale
Squirreled Away Books
Items purchased before 3:00pm (eastern) are shipped SAME DAY or next day (on post office holidays). All U.S. destinations include USPS Delivery Confirmation with free tracking numbers. Standard orders under 6oz upgraded to 1st Class. Returns accepted for items mailed within 30 days of shipping, in the same condition.
About the Seller
Squirreled Away Books
Biblio member since 2005
Armada, Michigan
About Squirreled Away Books
Squirreled Away Books is a new, used & rare bookstore in the heart of Michigan's thumb. All of our items are individually appraised, described, photographed and stored on-site so they can ship out fast! We're fiercely independent and fairly wacky, but we're always serious about the books.
Glossary
Some terminology that may be used in this description includes:
- Heel
- The lower most portion of the spine when the book is standing vertically.
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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