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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your
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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company Paperback - 2021

by Scott Goodson; Chip Walker


Details

  • Title Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
  • Author Scott Goodson; Chip Walker
  • Binding Paperback
  • Pages 256
  • Volumes 1
  • Language ENG
  • Publisher Kogan Page
  • Date 2021-03-30
  • ISBN 9781789668247 / 1789668247
  • Weight 1.15 lbs (0.52 kg)
  • Dimensions 9.1 x 6.1 x 0.8 in (23.11 x 15.49 x 2.03 cm)
  • Library of Congress subjects Social responsibility of business, Industries - Social aspects
  • Library of Congress Catalog Number 2020054350
  • Dewey Decimal Code 658.408

About the author

Scott Goodson, based in New York, is the founder and CEO of StrawberryFrog, the legendary Movement firm. For 25 years he has helped leaders galvanize people and organizations around shared purpose via 'Movement Thinking' to achieve competitive advantage. He has worked with Google, Emirates Airline, P&G, Truist and Mercedes. He has lectured at Harvard Business School, Cambridge University and appeared in The New York Times, The Wall Street Journal, The Financial Times and Harvard Business Review. Chip Walker, based in New York, is the Head of Strategy at StrawberryFrog. He has led the charge in transforming brands such as Goldman Sachs, Lexus, Bank of America and Jim Beam. Walker is a frequent speaker at major events including Cannes Lions Festival, Sustainable Brands and the Conference Board. His writing and opinions have appeared in places like The New York Times, The Chicago Tribune and CNBC.

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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company

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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company

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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company

by Goodson, Scott; Walker, Chip

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Activate Brand Purpose

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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company

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Activate Brand Purpose: Harness the Power of Movement Marketing to Strengthen and Grow Your Brand
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Activate Brand Purpose: Harness the Power of Movement Marketing to Strengthen and Grow Your Brand

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Activate Brand Purpose: Harness the Power of Movement Marketing to Strengthen and Grow Your Brand
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Activate Brand Purpose: Harness the Power of Movement Marketing to Strengthen and Grow Your Brand

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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company

by Goodson, Scott; Walker, Chip

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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company
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Activate Brand Purpose: How to Harness the Power of Movements to Transform Your Company

by Goodson, Scott

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