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Terms of Engagement: Changing the Way We Change Organizations
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Terms of Engagement: Changing the Way We Change Organizations Paperback - 2010

by Richard H. Axelrod

This revised edition of Axelrod's seminal work focuses on leadership and engagement, contains updated research findings on employee engagement and productivity, and includes more case studies and stories from a wider range of industries and organizations.


From the publisher

Building engagement is crucial for every organization. But the traditional top-down coercive change management paradigm--in which leaders "light a fire" under employees--actually discourages engagement. Richard Axelrod offers a better way. After debunking six common change management myths, he offers a proven, practical strategy for getting everyone--not just select committees or working groups--enthusiastically committed to organizational transformation. This revised edition features new interviews--everyone from the vice president of global citizenship at Cirque du Soleil to a Best Buy clerk--and new neuroscience findings that support Axelrod's model. It also shows how you can foster engagement through everyday conversations, staff meetings, and work design.

Details

  • Title Terms of Engagement: Changing the Way We Change Organizations
  • Author Richard H. Axelrod
  • Binding Paperback
  • Edition Second Edition
  • Pages 264
  • Volumes 1
  • Language ENG
  • Publisher Berrett-Koehler Publishers
  • Date 2010-10
  • Illustrated Yes
  • ISBN 9781605094472 / 1605094471
  • Weight 0.84 lbs (0.38 kg)
  • Dimensions 9.38 x 6.32 x 0.74 in (23.83 x 16.05 x 1.88 cm)
  • Library of Congress subjects Employee motivation, Organizational change - Management
  • Library of Congress Catalog Number 2010025145
  • Dewey Decimal Code 658.406

About the author

Richard Axelrod is a founder of and principal in the Axelrod Group, Inc. His clients include Boeing, Coca-Cola, Corning, Ford, Harley-Davidson, Hewlett-Packard, and Kaiser Permanente. He is the coauthor of You Don't Have to Do It Alone.
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