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Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage Hardcover - 2006 - 1st Edition
by Pat Fallon; Fred Senn
Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.
Details
- Title Juicing the Orange: How to Turn Creativity Into a Powerful Business Advantage
- Author Pat Fallon; Fred Senn
- Binding Hardcover
- Edition number 1st
- Edition 1
- Pages 228
- Volumes 1
- Language ENG
- Publisher Harvard Business Review Press, Boston, MA, U.S.A.
- Date 2006-07
- Illustrated Yes
- ISBN 9781591399278 / 1591399270
- Weight 1.23 lbs (0.56 kg)
- Dimensions 9.24 x 6.42 x 1.01 in (23.47 x 16.31 x 2.57 cm)
- Library of Congress subjects Creative ability in business, Marketing
- Library of Congress Catalog Number 2005036310
- Dewey Decimal Code 658.802
Media reviews
Citations
- Library Journal, 09/04/2006, Page 0
- Reference and Research Bk News, 11/01/2006, Page 132
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Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage
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Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage
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Juicing the Orange : How to Turn Creativity into a Powerful Business Advantage
by Fallon, Pat, Senn, Fred
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- Used - Very Good
- ISBN 13
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
by Fallon, Pat
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