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Concepts and Cases in Retail and Merchandise Management 2nd Edition
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Concepts and Cases in Retail and Merchandise Management 2nd Edition Paperback - 2008

by Nancy J. Rabolt; Judy K. Miler


From the publisher

This textbook prepares future retail executives for the challenges they will face in contemporary retailing and manufacturing. Concepts and Cases in Retail and Merchandise Management, 2nd Edition, includes more than 70 cases that are contextualized by clear introductions and give students a grounding in a wide variety of contemporary retail management challenges. Case studies explore topics ranging from how to position a store and its merchandise to how to safeguard against cheap imports that threaten domestic manufacturers.

Details

  • Title Concepts and Cases in Retail and Merchandise Management 2nd Edition
  • Author Nancy J. Rabolt; Judy K. Miler
  • Binding Paperback
  • Edition [ Edition: secon
  • Pages 496
  • Volumes 1
  • Language ENG
  • Publisher Fairchild Books, New York, New York, U.S.A.
  • Date 2008-12
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781563676000 / 1563676001
  • Weight 1.8 lbs (0.82 kg)
  • Dimensions 9 x 7.3 x 0.9 in (22.86 x 18.54 x 2.29 cm)
  • Library of Congress subjects Retail trade - Management, Merchandising
  • Library of Congress Catalog Number 2008923810
  • Dewey Decimal Code 338.761

About the author

Nancy
J. Rabolt is a professor
and Chair of the Consumer and Family Studies and Dietetics Department at San
Francisco State University. Judy
K. Miler is an associate
professor at the University of Florida.

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