No image available
Advances in Services Marketing and Management Hardcover - 1994
by Steven W. Brown; Stephen W. Brown (Editor); Teresa A. Swartz (Editor)
First line
For many businesses, the current market environment is one of increased international competition, slower growth rates and mature markets (Fornell 1992).
Details
- Title Advances in Services Marketing and Management
- Author Steven W. Brown; Stephen W. Brown (Editor); Teresa A. Swartz (Editor)
- Binding Hardcover
- Pages 310
- Volumes 1
- Language ENG
- Publisher Jai Press Inc.
- Date July 1994
- ISBN 9781559387262 / 1559387262
- Dewey Decimal Code 380.1