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Advances in Services Marketing and Management Hardcover - 1994

by Steven W. Brown; Stephen W. Brown (Editor); Teresa A. Swartz (Editor)


First line

For many businesses, the current market environment is one of increased international competition, slower growth rates and mature markets (Fornell 1992).

Details

  • Title Advances in Services Marketing and Management
  • Author Steven W. Brown; Stephen W. Brown (Editor); Teresa A. Swartz (Editor)
  • Binding Hardcover
  • Pages 310
  • Volumes 1
  • Language ENG
  • Publisher Jai Press Inc.
  • Date July 1994
  • ISBN 9781559387262 / 1559387262
  • Dewey Decimal Code 380.1