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The B Corp Handbook: How You Can Use Business as a Force for Good
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The B Corp Handbook: How You Can Use Business as a Force for Good Paperback -

by Ryan Honeyman; Tiffany Jana; Foreword by Rose Marcario


From the publisher

"This book shows how using business as a force for good, not just pursuing short-term profits, can be better for consumers, employees, local communities, the environment, and your company's long-term bottom line."
--Tony Hsieh, New York Times bestselling author of Delivering Happiness and CEO, Zappos.com, Inc.
B Corps are a global movement of more than 2,700 companies in 60 countries--like Patagonia, Ben & Jerry's, Kickstarter, Danone North America, and Eileen Fisher--that are using the power of business as a force for good. B Corps have been certified to have met rigorous standards of social and environmental performance, accountability, and transparency. This book is the authoritative guide to the what, why, and how of B Corp certification. Coauthors Ryan Honeyman and Dr. Tiffany Jana spoke with the leaders of over 200 B Corps from around the world to get their insights on becoming a Certified B Corp, improving their social and environmental performance, and building a more inclusive economy. The second edition has been completely revised and updated to include a much stronger focus on diversity, equity, and inclusion (DEI). These changes are important because DEI can no longer be a side conversation--it must be a core value for any company that aspires to make money and make a difference. While this book is framed around the B Corp movement, any company, regardless of size, industry, or location, can use the tools contained here to learn how to build a better business. As the authors vividly demonstrate, using business as a force for good can help you attract and retain the best talent, distinguish your company in a crowded market, and increase trust in your brand.

Details

  • Title The B Corp Handbook: How You Can Use Business as a Force for Good
  • Author Ryan Honeyman; Tiffany Jana; Foreword by Rose Marcario
  • Binding Paperback
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher Berrett-Koehler Publishers
  • Illustrated Yes
  • Features Bibliography, Illustrated, Index
  • ISBN 9781523097531 / 1523097531
  • Weight 0.85 lbs (0.39 kg)
  • Dimensions 9.1 x 6.1 x 0.7 in (23.11 x 15.49 x 1.78 cm)
  • Themes
    • Topical: Ecology
  • Library of Congress subjects Social entrepreneurship, Social responsibility of business
  • Library of Congress Catalog Number 2018058751
  • Dewey Decimal Code 658.408

About the author

Ryan Honeyman is a partner/worker-owner at LIFT Economy. LIFT is an impact consulting firm whose mission is to create, model, and share an inclusive and locally self-reliant economy that works for the benefit of all life. Tiffany Jana is CEO and president of TMI Consulting, the first diversity consultancy to be chartered as a benefit corporation and certified as a B Corp. Dr. Jana was awarded a 2017 Enterprising Woman of the Year Award from Enterprising Women magazine and is the coauthor of Overcoming Bias and Erasing Institutional Bias.
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The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good
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by Honeyman, Ryan; Jana, Tiffany; Marcario, Rose [Foreword]

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The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good

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The B Corp Handbook, Second Edition: How You Can Use Business as a Force for Good

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