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SAGE Brief Guide to Marketing Ethics
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SAGE Brief Guide to Marketing Ethics Paperback - 2011

by Sage Publications


From the publisher

Marketing ethics is the systematic study of how moral standards are applied to marketing decisions, behaviors, and institutions. This guide to marketing ethics provides all the key terms and concepts in a short, easy-to-use format, with each entry written by a scholar from the field of business or marketing ethics. This essential companion can be used in a number of marketing courses and will be a valuable reference for practitioners.

Details

  • Title SAGE Brief Guide to Marketing Ethics
  • Author Sage Publications
  • Binding Paperback
  • Edition Paperback
  • Pages 232
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications, Inc
  • Date 2011-03-14
  • Features Bibliography, Table of Contents
  • ISBN 9781412995146 / 1412995140
  • Weight 0.63 lbs (0.29 kg)
  • Dimensions 9 x 6.09 x 0.34 in (22.86 x 15.47 x 0.86 cm)
  • Library of Congress subjects Business ethics, Marketing - Moral and ethical aspects
  • Library of Congress Catalog Number 2011006041
  • Dewey Decimal Code 174.4

Media reviews

Citations

  • Choice, 11/01/2011, Page 0
  • Reference and Research Bk News, 06/01/2011, Page 94
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SAGE Brief Guide to Marketing Ethics

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