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Marketing
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Marketing Paperback - 2009 - 1st Edition

by Chris Hackley


From the publisher

This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum Chris Hackley has produced an indispensable supporting text for upper level, undergraduate Marketing courses. Each chapter includes review questions, case studies reflecting issues in the chapters, along with supporting case questions and reflections, and vignettes that cover stimulating practical examples.

Details

  • Title Marketing
  • Author Chris Hackley
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 192
  • Volumes 1
  • Language ENG
  • Publisher Sage Publications Ltd
  • Date 2009-04-01
  • Illustrated Yes
  • Features Bibliography, Glossary, Illustrated, Index, Table of Contents
  • ISBN 9781412911498 / 1412911494
  • Weight 0.75 lbs (0.34 kg)
  • Dimensions 9.4 x 6.6 x 0.6 in (23.88 x 16.76 x 1.52 cm)
  • Library of Congress subjects Marketing
  • Dewey Decimal Code 658.8
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Marketing: A Critical Introduction

Marketing: A Critical Introduction

by Christopher E. Hackley

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Marketing: A Critical Introduction
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Marketing: A Critical Introduction

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Marketing: A Critical Introduction
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Marketing: A Critical Introduction

by Christopher E. Hackley

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Marketing : A Critical Introduction
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Marketing : A Critical Introduction

by Hackley, Chris

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Marketing : A Critical Introduction
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Marketing : A Critical Introduction

by Hackley, Chris

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Marketing: A Critical Introduction
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by Hackley, Chris

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