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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces Hardcover - 2008

by Madhubalan Viswanathan; S. Gajendiran; R. Venkatesan


From the publisher

Recent work has begun to provide broad insight into the role and nature of innovation targeted at the bottom of the pyramid or the 4 billion poor in the global marketplace. Examples of such a focus include the business literature and the literature on social entrepreneurship as well as partnerships between business, government, and non-profit organizations to address the problems faced by the global poor.

This book specifically examines two sides to the equation when studying subsistence marketplaces, viewing individuals as both consumers and entrepreneurs. It briefly describes research on low-literate, poor buyers and sellers in Tamil Nadu, India, leading to the development of an innovative educational program that combines basic business education and consumer education.

From the rear cover

This book describes research on low-literate, poor buyers and sellers in subsistence marketplaces, the consequent development of an innovative marketplace literacy educational program that enables consumer and entrepreneurial literacy, and implications of the research and the educational program for business, education, and a variety of disciplines and functions. There are two important resources that individuals living in subsistence need to function in the economic realm: finances and know-how. The book describes an educational program that focuses on enabling generic skills about the marketplace. This program uses the "know-why" or an understanding of marketplaces as a basis for the know-how of being an informed buyer or seller. This volume discusses implications of the research and the educational program for non-profit organizations, for research and practice in education, for business research and practice, and for academic and applied research.

Details

  • Title Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
  • Author Madhubalan Viswanathan; S. Gajendiran; R. Venkatesan
  • Binding Hardcover
  • Edition 1st
  • Pages 223
  • Volumes 1
  • Language ENG
  • Publisher Springer, New York
  • Date 2008-06-21
  • Illustrated Yes
  • ISBN 9781402057687 / 1402057687
  • Weight 1.16 lbs (0.53 kg)
  • Dimensions 9.21 x 6.14 x 0.63 in (23.39 x 15.60 x 1.60 cm)
  • Library of Congress subjects Functional literacy - Developing countries, Consumers - Developing countries
  • Dewey Decimal Code 640.73
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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Education in the...
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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Education in the Asia-Pacific Region: Issues, Concerns and Prospects)

by Madhubalan Viswanathan, S. Gajendiran, R. Venkatesan

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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces
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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces

by Madhubalan Viswanathan

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Enabling Consumer and Entrepreneurial Literacy in Subsistence Marketplaces (Education in the Asia-Pacific Region: Issues, Concerns and Prospects, 12)

by Viswanathan, Madhubalan; Gajendiran, S.; Venkatesan, R

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