Skip to content

R.E.D. Marketing: The Three Ingredients of Leading Brands
Stock Photo: Cover May Be Different

R.E.D. Marketing: The Three Ingredients of Leading Brands Hardcover -

by Greg Creed; Ken Muench


From the publisher

Create breakthrough marketing campaigns by harnessing the power of R.E.D. Marketing: a transparent and flexible methodology straight from marketing powerhouse Yum! Brands.

Sidestep the marketing books, courses, and even TED talks that offer hypothetical explanations that sound sensible and embrace the proven, systematic approach of R.E.D. Marketing, which the recent CEO and current CMO of Yum! Brands applied to lead Taco Bell and KFC to double digit growth.

This book, filled with simple frameworks and engaging stories, will help everyone in your company understand what really works for driving sustainable brand growth and business success.

In 2011, Greg Creed had just been elevated from President to CEO of Taco Bell, a brand in deep distress at the time. It was on his shoulders to turn things around quickly along with co-author and CMO, Ken Muench. Together, they developed the R.E.D (Relevance, Ease, Distinctiveness) method.

It's simple methodology does not require complicated terms and a PhD to understand, it's actually quite simple--marketing works in three very different ways:

  • Relevance--Is it relevant to the marketplace?
  • Ease--Is it easy to access and use?
  • Distinction--Does it stand out from competition?

By combining actual examples from Yum! and other recognizable brands of every size around the world with the latest findings in marketing, neuroscience, and behavioral economics, and the author's own experience marketing three different brands across 120 countries, your brand can set and achieve a truly breakthrough marketing campaign utilizing R.E.D Marketing.

Details

  • Title R.E.D. Marketing: The Three Ingredients of Leading Brands
  • Author Greg Creed; Ken Muench
  • Binding Hardcover
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher HarperCollins Leadership
  • Illustrated Yes
  • ISBN 9781400223299 / 1400223296
  • Weight 0.95 lbs (0.43 kg)
  • Dimensions 9.1 x 5.9 x 1.2 in (23.11 x 14.99 x 3.05 cm)
  • Library of Congress subjects Branding (Marketing), Brand name products - Management
  • Library of Congress Catalog Number 2021932201
  • Dewey Decimal Code 658.827
Back to Top

More Copies for Sale

R.E.D. Marketing: The Three Ingredients of Leading Brands
Stock Photo: Cover May Be Different

R.E.D. Marketing: The Three Ingredients of Leading Brands

by Greg Creed; Ken Muench

  • Used
  • Hardcover
Condition
Like New
Binding
Hardcover
ISBN 13
9781400223299
ISBN 10
1400223296
Quantity Available
10
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£4.91
FREE shipping to USA

Show Details

Description:
HarperCollins Leadership, 2021. Hardcover. Like New. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
£4.91
FREE shipping to USA
R.E.D. Marketing: The Three Ingredients of Leading Brands
Stock Photo: Cover May Be Different

R.E.D. Marketing: The Three Ingredients of Leading Brands

by Greg Creed; Ken Muench

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 13
9781400223299
ISBN 10
1400223296
Quantity Available
3
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£4.91
FREE shipping to USA

Show Details

Description:
HarperCollins Leadership, 2021. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
£4.91
FREE shipping to USA
R.E.D. Marketing: The Three Ingredients of Leading Brands
Stock Photo: Cover May Be Different

R.E.D. Marketing: The Three Ingredients of Leading Brands

by Creed, Greg; Muench, Ken

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 13
9781400223299
ISBN 10
1400223296
Quantity Available
6
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£4.91
FREE shipping to USA

Show Details

Description:
HarperCollins Leadership, 2021. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
£4.91
FREE shipping to USA
R.E.D. Marketing: The Three Ingredients of Leading Brands
Stock Photo: Cover May Be Different

R.E.D. Marketing: The Three Ingredients of Leading Brands

by Creed, Greg; Muench, Ken

  • Used
  • Hardcover
Condition
Used: Good
Binding
Hardcover
ISBN 13
9781400223299
ISBN 10
1400223296
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£6.38
FREE shipping to USA

Show Details

Description:
HarperCollins Leadership, 2021-06-08. Hardcover. Used: Good.
Item Price
£6.38
FREE shipping to USA
R.E.D. Marketing: The Three Ingredients of Leading Brands

R.E.D. Marketing: The Three Ingredients of Leading Brands

by Creed, Greg; Muench, Ken

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 13
9781400223299
ISBN 10
1400223296
Quantity Available
51
Seller
Westlake, Ohio, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£6.74
£3.17 shipping to USA

Show Details

Description:
HarperCollins Leadership, 2021-06-08. Hardcover. New. New from publisher. Buy multiples from our store to save on shipping.
Item Price
£6.74
£3.17 shipping to USA
R.E.D. Marketing: The Three Ingredients of Leading Brands
Stock Photo: Cover May Be Different

R.E.D. Marketing: The Three Ingredients of Leading Brands

by Creed, Greg; Muench, Ken

  • Used
  • Hardcover
Condition
Used:Good
Binding
Hardcover
ISBN 13
9781400223299
ISBN 10
1400223296
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£9.77
FREE shipping to USA

Show Details

Description:
HarperCollins Leadership, 2021-06-08. Hardcover. Used:Good.
Item Price
£9.77
FREE shipping to USA
R.E.D. Marketing: The Three Ingredients of Leading Brands
Stock Photo: Cover May Be Different

R.E.D. Marketing: The Three Ingredients of Leading Brands

by Creed, Greg

  • Used
Condition
UsedVeryGood
ISBN 13
9781400223299
ISBN 10
1400223296
Quantity Available
1
Seller
Bensalem, Pennsylvania, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£14.04
FREE shipping to USA

Show Details

Description:
UsedVeryGood. Minor shelf wear
Item Price
£14.04
FREE shipping to USA
R.E.D. Marketing: The Three Ingredients of Leading Brands
Stock Photo: Cover May Be Different

R.E.D. Marketing: The Three Ingredients of Leading Brands

by Creed, Greg

  • Used
Condition
UsedVeryGood
ISBN 13
9781400223299
ISBN 10
1400223296
Quantity Available
1
Seller
Philadelphia, Pennsylvania, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£14.04
FREE shipping to USA

Show Details

Description:
UsedVeryGood. signs of little wear on the cover.
Item Price
£14.04
FREE shipping to USA
R.E.D. Marketing: The Three Ingredients of Leading Brands
Stock Photo: Cover May Be Different

R.E.D. Marketing: The Three Ingredients of Leading Brands

by Creed, Greg

  • Used
Condition
UsedLikeNew
ISBN 13
9781400223299
ISBN 10
1400223296
Quantity Available
1
Seller
Bensalem, Pennsylvania, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£14.34
FREE shipping to USA

Show Details

Description:
UsedLikeNew. Remainder mark
Item Price
£14.34
FREE shipping to USA
R.E.D. Marketing: The Three Ingredients of Leading Brands
Stock Photo: Cover May Be Different

R.E.D. Marketing: The Three Ingredients of Leading Brands

by Creed, Greg

  • Used
Condition
UsedLikeNew
ISBN 13
9781400223299
ISBN 10
1400223296
Quantity Available
1
Seller
Philadelphia, Pennsylvania, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£14.34
FREE shipping to USA

Show Details

Description:
UsedLikeNew. Remainder mark
Item Price
£14.34
FREE shipping to USA