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Lifestyle Brands: A Guide to Aspirational Marketing
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Lifestyle Brands: A Guide to Aspirational Marketing Hardcover - 2012 - 2013th Edition

by S. Saviolo; A. Marazza


From the publisher

What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.

Details

  • Title Lifestyle Brands: A Guide to Aspirational Marketing
  • Author S. Saviolo; A. Marazza
  • Binding Hardcover
  • Edition number 2013th
  • Edition 2013
  • Pages 141
  • Volumes 1
  • Language ENG
  • Publisher Palgrave MacMillan
  • Date 2012-12-05
  • Illustrated Yes
  • Features Bibliography, Dust Cover, Illustrated, Index, Table of Contents
  • ISBN 9781137285928 / 1137285923
  • Weight 0.65 lbs (0.29 kg)
  • Dimensions 8.3 x 5.4 x 0.7 in (21.08 x 13.72 x 1.78 cm)
  • Library of Congress subjects Lifestyles, Branding (Marketing)
  • Library of Congress Catalog Number 2012041125
  • Dewey Decimal Code 658.827

About the author

ANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world's pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand identity, brand experience and the alignment of business culture to brand values and philosophy. STEFANIA SAVIOLO is Professor of Management in Fashion, Luxury and Creative industries at Bocconi University and SDA Bocconi School of Management. At Bocconi, she founded and is Director of the International Master in Fashion, Experience & Design Management (MAFED). She acts as a management consultant for leading fashion, luxury and lifestyle companies in the areas of brand management and creative processes. She has also published numerous books and articles on these subjects in Italy and internationally.
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Lifestyle Brands: A Guide to Aspirational Marketing
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Lifestyle Brands: A Guide to Aspirational Marketing
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Lifestyle Brands: A Guide to Aspirational Marketing

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Lifestyle Brands: A Guide to Aspirational Marketing

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