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G.W.G.: Piece by Piece
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G.W.G.: Piece by Piece Paperback - 2012

by Catherine C. Cole


From the publisher

Winner, Alberta Historical Resources Foundation Heritage Award, Canadian Museums Association Outstanding Achievement in Publications, and Redgees Legacy Award
Shortlisted, Robert Kroetsch City of Edmonton Book Prize

Remember pearl-snap Western shirts, Scrubbies jeans, and denim jackets, George W. Groovy, Cowboy Kings, Red Straps?

Take a trip down memory lane and relive the GWG story! Remember the slogans "Anything Goes," "They wear longer, because they're made stronger," and Wayne Gretzky's declaration that "I grew up in GWGs"? GWGs have been a cultural icon in Canada since the company's founding in 1911. Here, at long last, is the complete, lushly illustrated history of the Great Western Garment Company, whose products were staples for some generations and defined cool for others.

This lavish book includes archival photographs, advertisements, product photos, and insights on the long history of this iconic Canadian company. Begun in Edmonton, GWG not only manufactured jeans, but also helped immigrant women support their families, becoming a model of management and labour working collaboratively. GWG eventually became the largest workwear manufacturing company in Canada, providing different styles of work and leisure clothing for men, women, and children, and for the military during both world wars. Although Levis acquired the company during the 1960s and '70s and closed the last factories in 2004, the GWG brand remains a part of pop culture. It is firmly fixed in the Canadian psyche and still holds a place in Canadian hearts.

From the rear cover

Remember these slogans? "Anything Goes." "They wear longer because they're made stronger." Remember pearl-snap Western shirts? Scrubbies? George W. Groovey? Cowboy Kings? Red Straps? If you do, chances are you've owned a few pairs of GWGs in your time.

One of Canada's great cultural icons. GWG was an integral part of growing up in the 20th century. The products of the Great Western Garment Company were as Canadian as hockey, toques, and Tim Hortons, staples for some generations, defining cool for others. When Wayne Gretzky said, "I grew up in GWGs," he was speaking for millions of Canadians from coast to coast.

Here, at long last, is the complete, lushly illustrated history of the Great Western Garment Company, including archival photographs, advertisements, product photos, and insights on the long history of this iconic Canadian company. From its humble roots in Edmonton in 1911 to its final factory closing in 2004, GWG remains firmly fixed in the Canadian psyche and still holds a place in Canadian hearts.

Details

  • Title G.W.G.: Piece by Piece
  • Author Catherine C. Cole
  • Binding Paperback
  • Edition No edition
  • Pages 214
  • Volumes 1
  • Language ENG
  • Publisher Goose Lane Editions, Frederiction, New Brunswick
  • Date 2012
  • Illustrated Yes
  • ISBN 9780864926418 / 0864926413
  • Weight 1.98 lbs (0.90 kg)
  • Dimensions 8.9 x 8.9 x 0.7 in (22.61 x 22.61 x 1.78 cm)
  • Library of Congress subjects Industrial relations - Canada - History -, G.W.G. (Firm) - History
  • Dewey Decimal Code 338.768
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GWG: Piece by Piece

GWG: Piece by Piece

by Catherine C. Cole

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GWG: Piece by Piece
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GWG: Piece by Piece

by Catherine C. Cole

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Gwg : Piece by Piece.
Stock Photo: Cover May Be Different

Gwg : Piece by Piece.

by Cole, Catherine C.

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ISBN 13
9780864926418
ISBN 10
0864926413
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