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The Marketing of the President Political Marketing as Campaign Strategy
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The Marketing of the President Political Marketing as Campaign Strategy Unknown - 1993

by Bruce I. Newman


From the publisher

Using the 1992 presidential election as a case study, this book reveals how the American political process has been transformed by the use of marketing techniques. The author addresses issues of serious concern to the health of the political process including the role of polling, direct mail and television advertising. This is the first comprehensive account of the influence of marketing in a presidential election campaign.

First line

The 1992 presidential election was unique in that it went directly to the people and, in the process of doing so, used the most sophisticated marketing techniques found in the commercial marketplace.

Details

  • Title The Marketing of the President Political Marketing as Campaign Strategy
  • Author Bruce I. Newman
  • Binding unknown
  • Publisher Sage Publications, Inc, n
  • Date December 20, 1993
  • ISBN 9780803951372
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The Marketing of the President: Political Marketing as Campaign Strategy
Stock Photo: Cover May Be Different

The Marketing of the President: Political Marketing as Campaign Strategy

by Bruce I. Newman

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Hardcover
ISBN 13
9780803951372
ISBN 10
080395137X
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Description:
Sage Publications, Inc, 1993-12-14. Hardcover. Good.
Item Price
£39.08
FREE shipping to USA