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Imagining Consumers Design and Innovation from Wedgwood to Corning (Studies in
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Imagining Consumers Design and Innovation from Wedgwood to Corning (Studies in Industry and Society) Unknown - 1999

by Regina Lee Blaszczyk


From the publisher

Winner of the Hagley Prize in Business History from The Hagley Museum and Library and the Business History ConferenceSelected by Choice Magazine as an Outstanding Academic Title

Originally published in 1999. Imagining Consumers tells for the first time the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tribulations of china and glassware producers in their contest for the hearts of the working- and middle-class women who made up more than eighty percent of those buying mass-manufactured goods by the 1920s.

Based on extensive research in untapped corporate archives, Imagining Consumers supplies a fresh appraisal of the history of American business, culture, and consumerism. Case studies illuminate decision making in key firms--including the Homer Laughlin China Company, the Kohler Company, and Corning Glass Works--and consider the design and development of ubiquitous lines such as Fiesta tableware and Pyrex Ovenware.

First line

BETWEEN THE CIVIL WAR and World War II, the United States emerged as an industrial giant and a consumer society.

Details

  • Title Imagining Consumers Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)
  • Author Regina Lee Blaszczyk
  • Binding unknown
  • Edition (1st Ed)
  • Pages 408
  • Publisher The Johns Hopkins University Press, Baltimore, MD
  • Date December 17, 1999
  • ISBN 9780801861932

About the author

Regina Lee Blaszczyk, Ph.D., is Director of the Beckman Center for the History of Chemistry at the Chemical Heritage Foundation in Phildelphia.

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Imagining Consumers : Design and Innovation from Wedgwood to Corning

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Imagining Consumers: Design and Innovation from Wedgwood to Corning

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IMAGINING CONSUMERS Design and Innovation from Wedgwood to Corning

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Johns Hopkins Press. Fine+ in Near Fine dust jacket. 2000. Hardcover. 0801861934 . Illustrated (b&w) plus color plates on glossy paper. "...the first book to tell the story of American consumer society from the perspective of mass-market manufacturers and retailers. It relates the trials and tributlations of china and glassware producers in their contest for the hearts of working- and middle-class women..." ; 8vo; 380 pp .
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Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and...
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Imagining Consumers: Design and Innovation from Wedgwood to Corning (Studies in Industry and Society)

by Blaszczyk, R.L.

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ISBN 13
9780801861932
ISBN 10
0801861934
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The Johns Hopkins University Press, 2000. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in fair condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,950grams, ISBN:9780801861932
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