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Marketing Effectively (DK Essential Managers)
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Marketing Effectively (DK Essential Managers) Paperback - 2001

by Ali, Moi ; Hayward, Adele


From the publisher

Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

First line

Marketing is an essential business discipline, and its vital contribution to the success of an organization is widely recognized.

Details

  • Title Marketing Effectively (DK Essential Managers)
  • Author Ali, Moi ; Hayward, Adele
  • Binding Paperback
  • Edition 1st American Ed
  • Publisher DK ADULT
  • Date February 28, 2001
  • ISBN 9780789471482

About the author

Moi Ali has worked in marketing for over 15 years and runs her own public relations and marketing company, specializing in clients with limited budgets -- in particular small businesses and charities. She is a regular contributor to marketing and PR journals and is the author of a number of books.
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Marketing Effectively
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Marketing Effectively

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Marketing Effectively (DK Essential Managers)
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