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Strong, Beautiful and Modern: National Fitness in Britain, New Zealand,
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Strong, Beautiful and Modern: National Fitness in Britain, New Zealand, Australia and Canada, 1935-1960 Hardcover - 2013

by Charlotte MacDonald


From the publisher

In this highly original account, Charlotte Macdonald shows how governments became convinced they must encourage citizens to be healthier and more active, and how these efforts reinforced the cultural ties of the Empire. Alongside these state-sponsored efforts was a growing emphasis from business, the medical establishment, and popular culture on the importance of having "a better body."

From the jacket flap

In the late 1930s and early 1940s, a wave of state-sponsored "national fitness" programs swept Britain and its former settler colonies. In Strong, Beautiful and Modern, Charlotte Macdonald shows how governments encouraged citizens to be healthier and more active, thereby reinforcing the cultural ties of the Empire. At a time when government concern over public health issues such as obesity are once again on the rise, Macdonald explains why the first national fitness drive ultimately failed. This book is a lively investigation into how people and governments think about their health and well-being, and how those historical views have shaped our modern life.

Details

  • Title Strong, Beautiful and Modern: National Fitness in Britain, New Zealand, Australia and Canada, 1935-1960
  • Author Charlotte MacDonald
  • Binding Hardcover
  • Edition Reprint
  • Pages 240
  • Volumes 1
  • Language ENG
  • Publisher University of British Columbia Press
  • Date 2013
  • ISBN 9780774825283 / 0774825286
  • Themes
    • Cultural Region: Australian
    • Cultural Region: Canadian
    • Interdisciplinary Studies: Policy Studies
  • Dewey Decimal Code 613.7

About the author

Charlotte Macdonald is a professor of history atVictoria University of Wellington. She has strong interests inwomen's history, both in New Zealand and the wider BritishEmpire, and in the history of sport. Publishing widely on thesesubjects, Charlotte Macdonald is also the co-editor (with FrancesPorter) of My Hand Will Write What My Heart Dictates (1996)and (with Merimeri Penfold and Bridget Williams) The Book of NewZealand Women / Ko Kui Ma Te Kaupapa (1991).

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Strong, Beautiful and Modern: National Fitness in Britain, New Zealand, Australia and Canada,...

Strong, Beautiful and Modern: National Fitness in Britain, New Zealand, Australia and Canada, 1935-1960

by Charlotte MacDonald

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ISBN 10 / ISBN 13
9780774825283 / 0774825286
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Hardback. New. Strong, Beautiful and Modern tells the story of the national fitness campaigns spanning the "British world" beginning in the 1930s.
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Strong, Beautiful and Modern � National Fitness in Britain, New Zealand, Australia and Canada,...
Stock Photo: Cover May Be Different

Strong, Beautiful and Modern � National Fitness in Britain, New Zealand, Australia and Canada, 1935�1960

by Macdonald, Charlotte

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9780774825283 / 0774825286
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
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£10.00 shipping to USA

Show Details

Description:
Univ of British Columbia Pr, 2013. Hardcover. New. reprint edition. 240 pages. 9.00x6.25x0.75 inches.
Item Price
£111.79
£10.00 shipping to USA