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The Cluetrain Manifesto The End of Business As Usual
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The Cluetrain Manifesto The End of Business As Usual Hardcover - 2000

by Rick Levine; Doc Searls


From the publisher

The Cluetrain Manifesto burst onto the scene in March 1999, with ninety-five theses nailed up on the Web. Within days, www.cluetrain.com had ignited a vibrant global conversation challenging sacred corporate assumptions about the very nature of business in a digital world. The Wall Street Journal called it "absolutely brilliant." Soon, executives from Fortune 500 companies everywhere were lining up to sign-on to the Manifesto. This is the book that delivers on the buzz. The Cluetrain Manifesto is a wake-up call that says business as usual is gone forever. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter--and getting smarter faster than most companies. Today's markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny, and often shocking. Companies that aren't listening to these exchanges are missing a dire warning. Companies that aren't engaging in them are missing an unprecedented opportunity. The Cluetrain Manifesto is the culmination of this very real phenomenon. It shares powerful, firsthand experiences describing how Internet business differs radically from the corporate status quo. The fact is that employees are getting hyperlinked even as markets are. Companies need to listen carefully to both. Forget business as usual, The Cluetrain Manifesto marks the dawn of something bigger: Markets are becoming better informed, smarter, and more demanding of qualities missing from most business organizations These networked markets are conversations in which customers are intelligent human beings, not faceless demographic sectors Today, the organizational chart is hyperlinked, not hierarchical. Respect for hands-on knowledge wins over respect for abstract authority Corporations must transform themselves into organizations that establish a genuine culture with a perspective, a personality, and a point of view Linking conversations inside the company to conversations in the marketplace will create enormous new value for companies that are clued-in.

First line

You will never hear those words spoken in a television ad.

Details

  • Title The Cluetrain Manifesto The End of Business As Usual
  • Author Rick Levine; Doc Searls
  • Binding Hardcover
  • Edition 1st/5th
  • Pages 190
  • Language ENG
  • Publisher Perseus Books Group, Reading, Massachusetts, U.S.A.
  • Date February 2000
  • ISBN 9780738202440
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The Cluetrain Manifesto
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The Cluetrain Manifesto

by Weinberger, David, Levine, Rick, Locke, Christopher, Searls, Doc

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The Cluetrain Manifest: The End of Business as Usual.
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The Cluetrain Manifest: The End of Business as Usual.

by Rick Levine, Christopher Locke, Doc Searls, David Weinberger.

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Perseus Books, 2000. First Printing, Ex-Library. Hardcover. Very Good. NICE BOOK! MILD SHELF WEAR ON DUSTJACKET, A FEW LIBRARY STAMPS, NO MARKINGS IN TEXT. Description: This self-described wake-up call to American corporations began as a list of 95 theses posted online. The book exhorts corporations to take heed of the possibilities for structural change that the internet has made possible, including non-hierarchized companies, interactive management and marketing, and free and casual information flow. The authors claim that companies who fail to speak to their markets "in a human voice" and who don't relax their corporate structure to enable a freer exchange of ideas will stagnate and fail.
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The Cluetrain Manifesto : The End of Business As Usual
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The Cluetrain Manifesto : The End of Business As Usual

by Levine, Rick, Searls, Doc, Locke, Christopher, Weinberger, David

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The Cluetrain Manifesto : The End of Business As Usual

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The Cluetrain Manifesto

by Weinberger, David; Levine, Rick; Locke, Christopher; Searls, Doc

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The Cluetrain Manifesto

by Weinberger, David; Levine, Rick; Locke, Christopher; Searls, Doc

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The Cluetrain Manifesto : The End of Business As Usual
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The Cluetrain Manifesto : The End of Business As Usual

by Levine, Rick, Searls, Doc, Locke, Christopher, Weinberger, David

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The Cluetrain Manifesto : The End of Business As Usual
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The Cluetrain Manifesto : The End of Business As Usual

by Levine, Rick, Searls, Doc, Locke, Christopher, Weinberger, David

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by David Weinberger; Rick Levine; Christopher Locke; Doc Searls

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