Skip to content

Born to Buy: The Commercialized Child and the New Consumer Culture
Stock Photo: Cover May Be Different

Born to Buy: The Commercialized Child and the New Consumer Culture Hardcover - 2004 - 1st Edition

by Juliet B. Schor


From the publisher

Over the last fifteen years children's spending power has mushroomed to an estimated USD30 billion in direct purchases and another USD600 billion of influence over parental purchases. Advertising and marketing has exploded alongside expenditures and now totals more than USD12 billion a year. Ads targeted at children are virtually everywhere - in schools, museums and on the internet - and strategies for capturing the child wallet have become ever more sophisticated. Marketers are intruding into a child's most private space, organizing stealthy peer-to-peer viral marketing efforts, and using high tech scientific research methodologies. in the West. By eighteen months babies can recognize logos, by two they ask for products by brand name. During their nursery school years children will request an average of twenty-five products a day, by the time they enter primary school the average child can identify 200 logos and children between the ages of six and twelve spend more time shopping than reading, attending youth groups, playing outdoors or spending time in household conversation. On the basis of first-hand research inside the advertising industry, BORN TO BUY lays bare the research, messages and marketing strategies being used to target children, and assesses the impact of those efforts.

First line

The United States is the most consumer-oriented society in the world.

Details

  • Title Born to Buy: The Commercialized Child and the New Consumer Culture
  • Author Juliet B. Schor
  • Binding Hardcover
  • Edition number 1st
  • Edition 1
  • Pages 275
  • Volumes 1
  • Language ENG
  • Publisher Scribner Book Company, NY
  • Date August 24, 2004
  • Illustrated Yes
  • ISBN 9780684870557 / 068487055X
  • Weight 0.96 lbs (0.44 kg)
  • Dimensions 9.4 x 6.34 x 0.97 in (23.88 x 16.10 x 2.46 cm)
  • Library of Congress subjects Child development - United States, Child welfare - United States
  • Library of Congress Catalog Number 2004045411
  • Dewey Decimal Code 305.230
Back to Top

More Copies for Sale

Born to Buy: The Commercialized Child and the New Consumer Culture
Stock Photo: Cover May Be Different

Born to Buy: The Commercialized Child and the New Consumer Culture

by Juliet B. Schor

  • Used
Condition
Used - Good
ISBN 13
9780684870557
ISBN 10
068487055x
Quantity Available
1
Seller
Waltham, Massachusetts, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£0.80
£2.40 shipping to USA

Show Details

Description:
Scribner. Used - Good. . Former Library book.. All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Item Price
£0.80
£2.40 shipping to USA
Born to Buy: The Commercialized Child and the New Consumer Culture
Stock Photo: Cover May Be Different

Born to Buy: The Commercialized Child and the New Consumer Culture

by Juliet B. Schor

  • Used
  • Hardcover
Condition
Used - Good Condition
Edition
[ Edition: Reprint ]
Binding
Hardcover
ISBN 13
9780684870557
ISBN 10
068487055X
Quantity Available
1
Seller
Blacksburg, Virginia, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£2.21
£3.40 shipping to USA

Show Details

Description:
[ Edition: Reprint ]. Good Condition. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] Publisher: Scribner Pub Date: 8/24/2004 Binding: Hardcover Pages: 288
Item Price
£2.21
£3.40 shipping to USA
Born to Buy : The Commercialized Child and the New Consumer Culture
Stock Photo: Cover May Be Different

Born to Buy : The Commercialized Child and the New Consumer Culture

by Schor, Juliet B

  • Used
Condition
Used - Good
ISBN 13
9780684870557
ISBN 10
068487055x
Quantity Available
1
Seller
Reno, Nevada, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£4.00
FREE shipping to USA

Show Details

Description:
Simon & Schuster, Limited. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
£4.00
FREE shipping to USA
Born to Buy: The Commercialized Child and the New Consumer Culture
Stock Photo: Cover May Be Different

Born to Buy: The Commercialized Child and the New Consumer Culture

by Schor, Juliet B

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 13
9780684870557
ISBN 10
068487055X
Quantity Available
1
Seller
Houston, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£4.12
FREE shipping to USA

Show Details

Description:
Scribner, 2004-08-24. Hardcover. Good. 6x1x9.
Item Price
£4.12
FREE shipping to USA
Born to Buy: The Commercialized Child and the New Consumer Culture
Stock Photo: Cover May Be Different

Born to Buy: The Commercialized Child and the New Consumer Culture

by Schor, Juliet B.

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 13
9780684870557
ISBN 10
068487055x
Quantity Available
1
Seller
Springdale, Arkansas, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
£4.36
£3.16 shipping to USA

Show Details

Description:
Scribner, 2004-08-24. Hardcover. Good. 1.0000 in x 9.1000 in x 6.1000 in. This is a used book in good condition and may show some signs of use or wear .
Item Price
£4.36
£3.16 shipping to USA
Born to Buy: The Commercialized Child and the New Consumer Culture
Stock Photo: Cover May Be Different

Born to Buy: The Commercialized Child and the New Consumer Culture

by Schor, Juliet B.

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 13
9780684870557
ISBN 10
068487055x
Quantity Available
1
Seller
Springdale, Arkansas, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
£4.39
£3.16 shipping to USA

Show Details

Description:
Scribner, 2004-08-24. Hardcover. Good. 1.0000 in x 9.1000 in x 6.1000 in. This is a used book in good condition and may show some signs of use or wear .
Item Price
£4.39
£3.16 shipping to USA
Born to Buy : The Commercialized Child and the New Consumer Culture
Stock Photo: Cover May Be Different

Born to Buy : The Commercialized Child and the New Consumer Culture

by Schor, Juliet B

  • Used
Condition
Used - Good
ISBN 13
9780684870557
ISBN 10
068487055x
Quantity Available
1
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£5.33
FREE shipping to USA

Show Details

Description:
Scribner. Used - Good. Used book that is in clean, average condition without any missing pages.
Item Price
£5.33
FREE shipping to USA
Born to Buy : The Commercialized Child and the New Consumer Culture
Stock Photo: Cover May Be Different

Born to Buy : The Commercialized Child and the New Consumer Culture

by Schor, Juliet B

  • Used
Condition
Used - Good
ISBN 13
9780684870557
ISBN 10
068487055x
Quantity Available
2
Seller
Mishawaka, Indiana, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
£5.40
FREE shipping to USA

Show Details

Description:
Simon & Schuster, Limited. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Item Price
£5.40
FREE shipping to USA
Born to Buy: The Commercialized Child and the New Consumer Culture
Stock Photo: Cover May Be Different

Born to Buy: The Commercialized Child and the New Consumer Culture

by Juliet B. Schor

  • Used
  • Hardcover
Condition
Used: Good
Binding
Hardcover
ISBN 13
9780684870557
ISBN 10
068487055X
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£5.73
FREE shipping to USA

Show Details

Description:
Scribner, 2004-08-24. Hardcover. Used: Good.
Item Price
£5.73
FREE shipping to USA
Born to Buy: The Commercialized Child and the New Consumer Culture

Born to Buy: The Commercialized Child and the New Consumer Culture

by Schor, Juliet B.

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Binding
Hardcover
ISBN 13
9780684870557
ISBN 10
068487055X
Quantity Available
4
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
£6.49
FREE shipping to USA

Show Details

Description:
Scribner Book Company, 2004. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
£6.49
FREE shipping to USA