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The 80% Minority: Reaching the Real World of Women Consumers
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The 80% Minority: Reaching the Real World of Women Consumers Hardcover - 2003

by Joanne Thomas Yaccato


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  • Title The 80% Minority: Reaching the Real World of Women Consumers
  • Author Joanne Thomas Yaccato
  • Binding Hardcover
  • Edition 1st Edition 1st
  • Pages 241
  • Volumes 1
  • Language ENG
  • Publisher Viking Books, Toronto
  • Date January 2003
  • Illustrated Yes
  • ISBN 9780670043576 / 0670043575
  • Library of Congress Catalog Number 2003447093
  • Dewey Decimal Code 658.834
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Eighty Percent Minority : Reaching the Real World of Women Consumers
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Eighty Percent Minority : Reaching the Real World of Women Consumers

by Yaccato, Joanne

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Used - Very Good
ISBN 13
9780670043576
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0670043575
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Unknown Publisher. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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The 80% Minority: Reaching the Real World of Women
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The 80% Minority: Reaching the Real World of Women

by Yaccato, Thomas; Jaeger, Judy 

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ISBN 13
9780670043576
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0670043575
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Viking Canada. Used - Good. Bargain book!
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The 80% Minority: Reaching the Real World of Women Consumers
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The 80% Minority: Reaching the Real World of Women Consumers

by Joanne, 1957;Jaeger, Judy Thomas Yaccato

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  • Hardcover
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Used - Good
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Hardcover
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9780670043576
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0670043575
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Viking Canada, 2003. Hardcover. Good.
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The 80% Minority: Reaching the Real World of Women Consumers
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The 80% Minority: Reaching the Real World of Women Consumers

by Thomas Yaccato, Joanne, 1957;Jaeger, Judy

  • Used
  • very good
  • Hardcover
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Used - Very Good
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1st
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Hardcover
ISBN 13
9780670043576
ISBN 10
0670043575
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Toronto: Viking Canada, 2003. 1st . Hardcover. Very Good/Very Good. 8vo - over 7¾" - 9¾" tall. Used copy, but in very good condition.1" pen mark along top edge of pages. Otherwise clean and tight.
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Eighty Percent Minority
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Eighty Percent Minority

by Joanne Yaccato

  • Used
  • very good
  • Hardcover
Condition
Used - Very Good
Edition
Binding
Hardcover
ISBN 13
9780670043576
ISBN 10
0670043575
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Williamsford, Ontario, Canada
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Viking Canada, 2003. Pages: 241; Weight: 1lb 1.9oz; Size: 9.4" x 6.3" x 0.9". Jacket has light rubbing, otherwise clean, unmarked, tight. . Very Good. Hard Cover. . . .
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The 80% Minority: Reaching the Real World of Women Consumers
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The 80% Minority: Reaching the Real World of Women Consumers

by Thomas Yaccato, Joanne; Jaeger, Judy

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 13
9780670043576
ISBN 10
0670043575
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Edmonton, Alberta, Canada
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Viking Canada, 2003. Hardcover. New/New. New For More Information On Condition. Please See All Photos. If You Knew That Roughly Half Of The Population Controlled More Than Three-Quarters Of All Spending, Would You Disregard Those Consumers? Yet That Is Exactly What Happens Every Day. Although Women Control 80 Percent Of The Consumer Dollars Spent, Studies From A Wide Range Of Industries Reveal That Women Consumers Feel They Are Not Taken As Seriously As Men. There Is A Huge Gulf Between The Way Women Feel They Ought To Be Treated By Businesses And Marketers, And The Way They Are Actually Treated. Although Women Are Society's Biggest Consumers, Involved In More Than Three-Quarters Of All Purchases, They Continue To Feel Like A Minority. How Can This Be, Given The Purchasing Power Of Women? Why Do Businesses Fail To Meet The Needs Of Their Most Important Consumers? And What Must They Do To Capture The Women's Market? In The 80% Minority, Joanne Thomas Yaccato Shows What Companies Must Do… Read More
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The 80% Minority: Reaching the Real World of Women Consumers
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The 80% Minority: Reaching the Real World of Women Consumers

by Yaccato, Joanne Thomas; with Judy with Jaeger, Judy

  • Used
  • Hardcover
  • Signed
  • first
Condition
Used - Fiine
Edition
First Edition, First Printing
Binding
Hardcover
ISBN 13
9780670043576
ISBN 10
0670043575
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Lyndhurst, Ontario, Canada
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Toronoto, ON: Viking Canada/Penquin Group, 2003. First Edition, First Printing . Hardcover. Fiine/Fine. 8vo - over 7¾" -. A book about better meeting the needs of women consumers. 224 pp. plus: Endnotes, Index. Book specific bookmark laid in. Book has lightly rubbed tail of spine, ow it is as new. FlatSIGNED in black ink by Joanne Yaccato. Bookseller's Inventory # 172275.
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