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Marketing Research Essentials
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Marketing Research Essentials Paperback - 1997

by Carl D. McDaniel, Roger H. Gates, Richard W. Woodman, Carl, Jr McDaniel


From the publisher

Written by a highly successful author team with extensive academic and practitioner/managerial background, this text features succinct coverage of marketing research with a managerial orientation. Essentials once again condenses core material into 15 chapters, allowing for easy integration of outside research projects. New features for the second edition include extensive coverage of the Internet and marketing research, as well as updated international examples. This two-color paperback offers a substantial savings over the standard hardcover text while still offering superior quality and depth of coverage.

Details

  • Title Marketing Research Essentials
  • Author Carl D. McDaniel, Roger H. Gates, Richard W. Woodman, Carl, Jr McDaniel
  • Binding Paperback
  • Edition 2nd
  • Pages 26
  • Publisher South-Western Pub, Independence, KY, U.S.A.
  • Date 1997-09
  • ISBN 9780538876698
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Marketing Research Essentials

Marketing Research Essentials

by McDaniel, Carl, Jr

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9780538876698
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0538876697
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Marketing Research Essentials with SPSS
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Marketing Research Essentials with SPSS

by McDaniel, Carl, Gates, Roger

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9780538876698
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Marketing Research Essentials
Stock Photo: Cover May Be Different

Marketing Research Essentials

by Carl D. McDaniel; Roger H. Gates; Richard W. Woodman; Carl, Jr McDaniel

  • Used
  • good
  • Paperback
Condition
Used - Good
Binding
Paperback
ISBN 13
9780538876698
ISBN 10
0538876697
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1
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This seller has earned a 4 of 5 Stars rating from Biblio customers.
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South-Western Pub, 1997-09. Paperback. Good.
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£18.51
FREE shipping to USA