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Marketing Strategy
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Marketing Strategy Paperback - 2010

by Ferrell


From the publisher

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargon--all in a succinct 12 chapters.

Details

  • Title Marketing Strategy
  • Author Ferrell
  • Binding Paperback
  • Edition International Ed
  • Pages 768
  • Language ENG
  • Publisher South-Western College Pub, U.S.A
  • Date 2010-04
  • ISBN 9780538467384
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Marketing Strategy
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Marketing Strategy

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Marketing Strategy

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Marketing Strategy

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Marketing Strategy by O. C. Ferrell
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Marketing Strategy by O. C. Ferrell

by O. C. Ferrell; Michael D. Hartline

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South-Western, 2010-04-01. 5th. Paperback. Good. 9x8x1. This listing is for Marketing Strategy, 5th Edition This edition is very similar to the most current updated edition, ISBN 1337296511 and 0357516303 Please be sure to buy the earlier and much cheaper edition for your class and SAVE MONEY on your textbook expenses! We personally guarantee that you can use this edition for your class. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund. We offer standard mail and priority mail shipping at checkout using USPS, UPS and FEDEX carriers. We will ship your book to any United States based territory and to most international countries
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Marketing Strategy
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Marketing Strategy

by O. C. Ferrell; Michael D. Hartline

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  • Paperback
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ISBN 10 / ISBN 13
9780538467384 / 053846738X
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