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Media programming strategies and practices
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Media programming strategies and practices Paperback - 2007

by Susan Tyler Eastman


From the publisher

Current, relevant, and student-friendly, MEDIA PROGRAMMING: STRATEGIES AND PRACTICES, 8e, delivers the most accurate and up-to-the-minute coverage of the techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear illustrations and examples to which you can relate. It offers in-depth coverage of emerging trends, including media concentration, digitalization, the "cluster selling" of programming, and the impact of new technologies. It explains how programs (units of content) are selected (or not selected), arranged, evaluated and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing. Covering the latest trends and issues in the industry, MEDIA PROGRAMMING, 8e, includes practical examples, insight from noted industry authorities, a useful Website, and an expanded glossary to reflect the latest trade jargon and practices.

Details

  • Title Media programming strategies and practices
  • Author Susan Tyler Eastman
  • Binding Paperback
  • Edition [ Edition: eight
  • Pages 480
  • Language ENG
  • Publisher Thomson/Wadsworth, Boston, MA
  • Date 2007
  • ISBN 9780495500537
  • Library of Congress Catalog Number 2007938732
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Media Programming: Strategies and Practices
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Media Programming: Strategies and Practices

by Eastman, Susan Tyler, Ferguson, Douglas A.

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Media Programming : Strategies and Practices
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Media Programming : Strategies and Practices

by Eastman, Susan Tyler, Ferguson, Douglas A

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Media Programming: Strategies and Practices
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Media Programming: Strategies and Practices

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Media Programming : Strategies and Practices
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Media Programming : Strategies and Practices

by Eastman, Susan Tyler, Ferguson, Douglas A

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Media Programming: Strategies and Practices
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Media Programming: Strategies and Practices

by Eastman, Susan Tyler; Ferguson, Douglas A

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Media Programming Susan Tyler Eastman
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Media Programming Susan Tyler Eastman

by Susan Tyler Eastman

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Media Programming: Strategies and Practices: Eighth Edition
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Media Programming: Strategies and Practices: Eighth Edition

by Eastman, Susan Tyler

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Media Programming: Strategies and Practices: Eighth Edition
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Media Programming: Strategies and Practices: Eighth Edition

by Eastman, Susan Tyler

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Wadsworth Pub Co, Boston, MA, 2008. Eighth Edition. Softcover. Good Condition. Text appears clean. Binding is still in good condition. Scuffing, rubbing, and creasing to the cover and corners. 466 pages. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Communications & Media; ISBN: 0495500534. ISBN/EAN: 9780495500537. Pictures of this item not already displayed here available upon request. Inventory No: 1561014191. . 9780495500537
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Media Programming: Strategies and Practices
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Media Programming: Strategies and Practices

by Eastman, Susan Tyler; Ferguson, Douglas A

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9780495500537
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