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Doing Business in China
Stock Photo: Cover May Be Different

Doing Business in China Unknown - 2000

by Ambler, Tim; Witzel, Morgen


From the publisher

No-one in or embarking on a managerial career can afford to ignore a market that comprises one-fifth of the world's population, and an economy which will soon be the world's largest. Given the complexity and diversity of China this book provides knowledge, and a guide to further resources, of local cultures to help businesses tailor their strategies to local conditions. The book takes the reader through the processes of market entry, marketing and managing operations in the unique social and cultural context, and concludes with five pillars model of successful business in greater China.

First line

The Board of Trade Report, produced just after the end of World War II in Asia but while Chiang Kai-shek and Mao Zedong were still slugging it out, was remarkably prophetic.

Details

  • Title Doing Business in China
  • Author Ambler, Tim; Witzel, Morgen
  • Binding unknown
  • Edition 1st
  • Pages 222
  • Language ENG
  • Publisher Brunner-Routledge
  • Date October 2000
  • ISBN 9780415223287
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Doing Business in China
Stock Photo: Cover May Be Different

Doing Business in China

by Tim Ambler; Morgen Witzel

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ISBN 10 / ISBN 13
9780415223287 / 0415223288
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Description:
Routledge, 2000-09-12. Library Binding. Good.
Item Price
£70.72
FREE shipping to USA